How to Optimize Your Property Listing Pages
Are you gaining the full potential from your property listing pages?
Let’s say you already have a property listing but are unhappy with the number of buyers who find you. Well, how would they go about finding you? Many of them are probably starting at a search engine like Google or Yahoo!
So what are the words that they are going to use to search for a site like yours? They usually use a keyword or key phrase – two or more words related to real estate. Since most of us are limited to the buying and selling of property in a region (for instance, in Wisconsin), some of those keywords might be cities in your state.
For example: “Milwaukee real estate.” “Madison condominiums.” “Wauwatosa duplex.” Your job is to figure out the most important keywords or phrases and then to modify your property listing so that when somebody types in those phrases, your listing is displayed prominently on the search engine results.
The chances of your property listing pages showing up in search engines such as Google and Yahoo will increase greatly if you follow the simple guidelines below:
1. Properly code your listing page meta title tag so it is specific to the location where your property is located. The title tag appears in the top bar of an Internet-browser window, when a web page with your listing is opened. Title tags are the most influential “on-the-page” factor that determines natural search-engine rankings, and the words placed at the front of it are weighted with the greatest influence of all. As a result, it is absolutely essential – from an SEO perspective – to begin the title tag for each listing with the primary keyword selected for it, followed by any secondary or tertiary terms.
For example, if you are selling a condo in San Diego, CA, a good way to code your meta title tag would be “San Diego CA Condos For Sale”. Always code your meta title tags on what you think a Web user will search for when looking for your type of property listing.
2. Meta Description: The meta description is a second meta-data field embedded in the source code of a listing page, visible to online buyers most often as the preview blurb of a listing, amid the list of ranked results when a property is searched.
Optimal length for meta descriptions is less than 250 characters.
Title and description can be changed through your Fizber account. My Fizber-> Manage Listing-> Edit listing
3. Try to place some search-friendly phrases in your description such as “Lowest priced San Diego condo on the market”
4. Don’t add too much copy or too little. Too little copy will not give search engines enough text to index, and too much copy will be overwhelming and will make it hard for them to determine your key terms.
5. More Links = Increased Traffic
Once you have your listing optimized, try to get other complementary sites or blogs link to your listing. Search engines such as Google look at that as a gauge of how popular your listing is and will boost your rankings accordingly.
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