‘Cozy’ or tiny? How to decode real estate ads
Barbara Corcoran tells what the 12 most overused words really mean.
Reading the classifieds can be like reading in a foreign language, or worse, a formula for certain disaster – overzealous words in real estate advertising can make even a snake pit sound attractive. Don’t panic. Real estate expert Barbara Corcoran decodes some of the language and abbreviations to put you well on the way to buying and selling the home of your dreams.
The most misleading words in real estate (and what they really mean)
1. Cozy (too small)
2. Charming (too old)
3. Original condition (appliances are 50 years old)
4. Needs TLC (it’s a dump)
5. Conveniently located (noisy)
6. Desirable neighborhood (this little house has been way overpriced because the neighborhood has some snob appeal)
7. Efficient kitchen (too small to fit two adults)
8. One-car garage (you can drive your Chevy in, but can’t get out)
9. Peek at the park/river/mountains (if you angle your mirror just so)
10. Useable land (no trees)
11. Beachfront steal (no hurricane insurance available at any price)
12. Country living (too far from anywhere to drive to work)
13. Must see inside (outside is ugly)
14. Unique (hard to sell)
15. Just available (previous owner just died on the premises, hope you don’t mind)










I love this article! Especially the part where Barbara states that “the headline is the most important thing in writing a successful ad”. Realtors should check out – http://www.reallysold.com – as an online way to help spice up their advertisements.