Six Percent Is Insane
According to Marc Davison, a founding partner of 1000watt Consulting, commissions taken by real estate agents are exorbitant. However, Marc’s article offered that argument as one side of a two-sided argument. I’m taking only one part of this argument, and presenting only one side of an argument in my post.
“An agent takes 100 shots with her $350 digital camera, shoots video and uploads it to Wellcomemat, produces a Real Estate Show, blogs about the home, adds it to Zillow, creates a vFlyer Web site and syndicates the listing to 20 additional Web sites — all within a couple hours. The listing then appears on the screens of thousands of agents and consumers who view the photos, read the blog post, and map out a drive-by.
When it’s time to make an offer, the agent tees it up on her $1,000 PC and shoots it to another agent who counters the offer using electronic signature software without ever touching a piece of paper. The deal flows through the pipes of a transaction management system and the clients receive two trees’ worth of paperwork on a flash drive when it’s all over.
The agents do a knuckle handshake and head to the spa.
Six percent is insane.”
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As a matter of record, my article offered that argument as one side of a two-sided argument. Please re-read the piece to understand the full extent of the piece.
Hi Marc,
Thanks for your remark, I understand that you wrote about two sides of an argument. Indeed, Real Estate has many faces but I’m taking only one part of this argument, and presenting only one side of an argument in my post.
A one-sided argument only presents the pro side of the argument, while a two-sided argument presents both sides. Which one you use depends on which one meets your needs and the type of audience..